Link to content from a message

Content reaches employees through a button in a message. The button opens the published version of the content on a Pyn page, and with Track Action ticked, opening it counts as the message’s action in Activity.

Before you start

• You are a workspace admin or power user, so you can edit flows.
• The content is published. A button to unpublished content has nothing to show.

Steps

1. In Pyn, open Flows in the left navigation, select the automation, then select the step whose message you want to change. The step editor opens on the right.

2. Place the cursor in the message body where the button should go.

3. In the editor toolbar select Widgets, then Link to Library Content.

4. Under Library Content, choose the piece. Type to search the list.

5. In Label, type the button text, for example “Read the guide”. Choose a Button Style; Default uses your theme’s button colour.

6. Tick Track Action if opening the content should count as the employee’s action for this step, then select Save.

7. Select Publish on the automation so enrollments pick up the change.

Note

Content is the same for everyone who opens it, except for tokens, which are filled in per reader. To send different content to different groups, add a step per group with its own audience.

What you should see

The button sits in the message body with your label. In the step’s preview and in a test send, selecting it opens the content on a Pyn page in your theme. Once the step delivers, Actions shows who opened it when Track Action is on.

Related

• Automations for editing and publishing steps.
• Publish content so the button has something to open.
• Actions to see who opened the content.