---
title: "Build your journey map"
description: "A 30-minute walk from the starter map to a prioritised plan: trim it, mark your gaps, pick the moments that matter and put flows behind them."
sidebar:
  order: 1
area: journey
feature: map
appPath: /journey/home
lastVerified: 2026-10-22
version: "2026-10-16"
audience: admin
video: journey-tutorial-build-map
related:
  - journey/set-moment-properties
  - journey/filter-the-map
  - journey/attach-a-flow-to-a-moment
  - flows/automations
intercom:
  - id: "11594210"
    title: Customize Your Employee Journey Map (Pyn 2)
    url: https://intercom.help/pyn/en/articles/11594210-customize-your-employee-journey-map-pyn-2
    note: replaces
  - id: "8103386"
    title: How we build our maps (Pyn 2)
    url: https://intercom.help/pyn/en/articles/8103386-how-we-build-our-maps-pyn-2
    note: draws on
  - id: "7174933"
    title: How to create an employee journey map
    url: https://intercom.help/pyn/en/articles/7174933
    note: draws on
---

**Goal:** turn the starter Journey into your company's plan: a board that shows only the moments you run or intend to run, says how well each is covered, and has a flow behind every high-priority moment.

**Time:** about 30 minutes for a first pass. Most teams come back to it each quarter.

**You will end up with:**

- a board with the categories and moments that apply to you, in the order employees meet them;
- a **Current State**, **Priority**, **Level of Effort**, **Department** and **Owner** on every moment you kept;
- a saved view called "Gaps" that lists the high-priority moments you do not cover yet;
- at least one flow attached to a high-priority moment, created from the template catalogue.

## Before you start

- You are a workspace admin. Everyone can read the Journey, but changing it needs the Admin role.
- Employee data is in the workspace. Until it is, the board shows **Your journey begins when you add employee data!** with a button to upload a file or connect BambooHR.
- Set aside the people who will own moments: Owner and Stakeholders are chosen from the workspace's users.

[Video: Build your journey map: mark a moment, filter to the gaps, save the view, attach a flow.](https://support.pynhq.com/media/journey/map/journey-tutorial-build-map.mp4)

## 1. Read the starter map

Pyn gives every new workspace a map to start from, with categories such as Onboarding, Reviews & Feedback, Growth & Development, Building Engagement, Manager Development, Leave and Life Events, Org-wide Campaigns and Offboarding & Alumni, each holding the moments most companies run.

1. In Pyn, open **Journey** in the left navigation. The board opens on **Whole Journey**.

2. Scroll across the board once, left to right, reading the column headings and the cards. Each card is a moment; its badge shows how many employees were in that moment in the last 30 days.

3. Select any card to open its panel on the right, then select the tabs: **Details** for its properties, **Flows** for what is attached, **Activity** for enrollments, **Content** for library content.

4. Close the panel.

Do not change anything yet. The first pass is to recognise what is already there.

## 2. Trim the map to your company

1. Work column by column. For a moment you do not run and will not run, select its card, then **Archive** at the foot of the panel, and confirm. The card leaves the board. (Jury duty and Alumni recruitment are common first picks.)

2. For a whole category you do not run, open the category's panel from its heading chip and archive it the same way.

3. For an experience that is missing, select **Add Moment** at the foot of the right column, type its title and press **Enter**. If it needs a new column, select **Add Category** at the right end of the board, name the category in the panel that opens, and then add moments to it.

4. Drag cards up and down, and between columns, until each column reads in the order employees live it. Drag column headings to order the categories.

> **Tip:** Nothing you archive is lost. Open the **Archived** view from the left rail to see every archived moment and **Unarchive** one.

## 3. Mark how well you cover each moment

1. Select the first card on the board. On **Details**, set **Current State** to **We have this**, **Needs improvement** or **Do not have this yet**. Leave **Unknown** only when nobody in the room knows.

2. Set **Level of Effort** to how much work improving it would take: **Low**, **Medium** or **High**.

3. Set **Department** to the team responsible and **Owner** to the person accountable. Add **Stakeholders** if other teams are involved.

4. Close the panel and repeat for every card. Each value saves the moment you pick it, so you can stop and resume at any time.

This is the longest chapter. Forty moments at about half a minute each is twenty minutes; doing it with the people who own the moments is faster and more honest than doing it alone.

## 4. Decide what matters

1. Open **Filters** at the top of the board, hover **Current State** and tick **Needs improvement** and **Do not have this yet**. The board narrows to your gaps.

2. Go through the remaining cards and set **Priority** on each: **High priority** for the few you will fix this quarter, **Medium priority** for the next wave, **Low priority** for the rest. A rule of thumb: high priority goes to moments that reach many employees or carry risk (first day, leave, exit), and to gaps with a **Low** or **Medium** effort.

3. Hover **Priority** in **Filters** and tick **High priority**. You are now looking at the moments that matter most and are not covered.

4. Select **Save as New View**. The view opens and appears in the left rail as **Whole Journey\***; select the view-type button (it reads **Journey**), then **Rename View**, and name it "Gaps".

![Filter Current State and Priority together to see the gaps that matter most.](https://support.pynhq.com/media/journey/map/journey-tutorial-gaps-view.png)

The seeded **High Priority** view shows everything you marked high priority, covered or not; your "Gaps" view shows only the uncovered ones. Both update as you change properties.

## 5. Put a flow behind each high-priority moment

1. On your "Gaps" view, select the first card.

2. Select the **Flows** tab. Under **Templates**, look for a catalogue flow that fits and select **Add**. The flow appears in the list above.

3. Select it to open it in Flows. Check the trigger and the audience, read every step, change the sender and wording to your voice, then publish it and set its mode. [Automations](https://support.pynhq.com/flows/automations/) explains each of these.

4. Back on the Journey, select the moment's **Content** tab and add any catalogue content the flow's steps link to, then open it, edit and **Publish**.

5. When the flow is live, set the moment's **Current State** to **We have this**. It drops off your "Gaps" view.

6. Repeat for each card on the view. If no template fits, select **Create flow** on the Flows tab to start an automation from scratch in Flows and assign it this moment.

## 6. Keep the map honest

1. Open **Metrics**, set **Metric** to **Deliveries** and **Date Range** to **last 90 days**, and read the badges: moments with flows show numbers, moments without stay at zero. Save this as a view too if you report on it.

2. Each quarter, return to "Gaps", move the next moments to **High priority**, and repeat chapter 5.

3. Select the view-type button, then **Export**, to download the board as an image for your next leadership update.

## Related

- [Set a moment's properties](https://support.pynhq.com/journey/set-moment-properties/) and [Moment properties](https://support.pynhq.com/journey/reference-moment-properties/) for the meaning of every option you used.
- [Filter the map](https://support.pynhq.com/journey/filter-the-map/) and [Save a view](https://support.pynhq.com/journey/save-a-view/) to build views for each department or owner.
- [Attach a flow or content to a moment](https://support.pynhq.com/journey/attach-a-flow-to-a-moment/) for the moment panel in detail.
- [Automations](https://support.pynhq.com/flows/automations/) to finish the flows you added, and [Content](https://support.pynhq.com/library/content/) to edit the content they link to.

## Related Intercom articles

- [Customize Your Employee Journey Map (Pyn 2)](https://intercom.help/pyn/en/articles/11594210-customize-your-employee-journey-map-pyn-2) — replaces
- [How we build our maps (Pyn 2)](https://intercom.help/pyn/en/articles/8103386-how-we-build-our-maps-pyn-2) — draws on
- [How to create an employee journey map](https://intercom.help/pyn/en/articles/7174933) — draws on
