---
title: "Create a demographic"
description: "Turn an employee property into groups, one per value, so flows can target by Job Class, Work Office or any yes/no field your HRIS supplies."
sidebar:
  order: 2
area: directory
feature: demographics
appPath: /directory/home
lastVerified: 2026-10-22
version: "2026-10-16"
audience: admin
screenshots:
  - id: directory-employee-groups-create
    caption: Create Employee Group offers Demographic, Filter, Relationship and Static.
related:
  - directory/employee-groups/reference-group-types
  - directory/demographics/archive-a-demographic
  - directory/employees/reference-employee-properties
intercom:
  - id: "12651638"
    title: Understand Groups in Pyn (Pyn 2)
    url: https://intercom.help/pyn/en/articles/12651638-understand-groups-in-pyn-pyn-2
    note: draws on
---

Your HRIS marks contractors with a type-of-contract field and you want to leave them out of a benefits campaign. Make the field a demographic and Pyn gives you a group per value to exclude.

## Before you start

- You are a workspace admin.
- The property is a boolean, a single-select, or one of the text fields that qualify: `employmentType`, `executiveLeader`, `jobClass`, `location`, `typeOfContract`, `workOffice`. Other text fields do not appear in the list.

![Create Employee Group offers Demographic, Filter, Relationship and Static.](https://support.pynhq.com/media/directory/employee-groups/directory-employee-groups-create.png)

## Steps

1. In Pyn, open **Directory** in the left navigation, then select **All Groups** under **Employee Groups**.

2. Select **Create**, then **Demographic** in the **Create Employee Group** dialog.

3. Under **Select a Property**, choose the property.

4. Type a **Demographic Title**. It defaults to the property's name and becomes the prefix of each group, as in **Job Class: Technician**.

5. For a boolean property, fill **Group Name when True** and **Group Name when False**, for example "Executive leaders" and "Everyone else". Left blank, the groups are named **Title: TRUE** and **Title: FALSE**.

6. Select **Create**. The dialog reads **Click done to open the new Demographic. Creating the groups for the demographic may take a few minutes**; select **Done**.

> **Note:** A boolean demographic gets both groups at once, even when nobody is in one of them. Any other demographic gets a group the first time an employee has that value, so an empty value has no group.

## What you should see

The demographic's panel opens with **This demographic is still being calculated for your employees** until the first evaluation, then **Demographic Groups** lists one group per value. The demographic is listed under **Customize** > **All Demographics**, and its groups under **Employee Groups** > **Demographic** with the demographic as their **Parent**. Each group can be included or excluded in an audience.

## Related

- [Group types](https://support.pynhq.com/directory/employee-groups/reference-group-types/) for what qualifies and the seeded demographics.
- [Archive a demographic](https://support.pynhq.com/directory/demographics/archive-a-demographic/) to retire one.
- [Employee properties](https://support.pynhq.com/directory/employees/reference-employee-properties/) for the properties and their keys.

## Related Intercom articles

- [Understand Groups in Pyn (Pyn 2)](https://intercom.help/pyn/en/articles/12651638-understand-groups-in-pyn-pyn-2) — draws on